Why social media ?
The world has gone social media crazy! And if you run a small or medium business it’s great news. The number of social media platforms seems to grow by the minute and adoption rates grow even faster. People are choosing their favourites, and with smart phones and tablets they are engaging constantly.
So why should your brand bother with social media marketing you ask?
3 Reasons why your Brand Needs Social Media
1. It’s Free
Websites can cost thousands, tens of them even. But social media is free. It allows you to create a space for current customers to show advocacy and engage with your brand in real time. While for potential customers it becomes a way to increase awareness and conversion at every stage of the purchase funnel.
2. It gives you presence
If you printed every email you receive promising to improve your website SEO (search engine optimisation), you would be able to publish a multi volume book. Social media gives you authentic and meaningful SEO automatically. Your brand is being represented across multiple platforms allowing you to be found more easily and command a stronger online presence.
Most social media platforms are responding to the needs of businesses and are creating brandable spaces so you can ensure your social media strategy is consistent with your existing branding both online and offline.
3. It helps you engage customers, in their language
Some customers want to tweet about it, some want to like it, others want to make a fancy photo out of it and then there’s those that want to pin it. Social media platforms provide consumers with a choice on how to engage. As a brand, you can now talk in that language; tell the tweeters what you are doing; share with the likers something they can’t resist; create situations they have to snap or show them photos they need to pin. Every time you do, they will spread your brand for you and you’ll expand your reach.
Which social media ?
Think about your target market, find out which social media platform they are most engaged with and then make your mark.
Mary-Anne Amies
Mary-Anne Amies heads up Wise Up Marketing Solutions, bringing over 12 years of “big brand” marketing experience to small business owners. Mary-Anne is passionate about providing practical, affordable and easy to implement advice to help small business grow.
Top image: Credit
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