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3 ways you can create a professional profile for your business

Did you know less than half of all Australian businesses (both small and large companies) had an online presence? Considering that globally 61% of Internet users research products online are you...

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5 common social media mistakes businesses make

“I’m on my social media accounts all the time – where are my sales?”  is a cry often heard from many businesses.  With limited time, we need to see return from our marketing efforts.  However, all too...

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Are you suffering from social media depression?

Unless you’ve been cave dwelling for a decade or so, social media is a part of your life. What started with email has expanded to include the very popular and always open Facebook and to include...

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Defamation by Twitter

In the pop culture classic film “Mean Girls”, the Plastics have their Burn Book – a book where they record mean observations about their school community. It’s the revelations of the Burn Book that...

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Tweens, Teens and Technology – Parenting in the Online Age

The catchphrase “Do you know where your children are?” was a popular public service announcement on American television, but despite your children being under your roof – do you know where they are in...

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The Dangers of Defamation on Facebook

Cady:  And they have this book, this “Burn Book” where they write mean things about girls in our grade. Janis:  Well what does it say about me? Cady:  You’re not in it. Janis:  Those bitches. Mean...

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Simple tips to make Facebook work for your business

Unless you have been stranded on a deserted island for the past few years, you would know that Facebook is like the “Godfather” of social media, with Australians interacting with the platform more than...

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Social media shaming – Tips on dealing with a social media crisis

The advent of social media has given every person with an account a voice. It has allowed the ordinary person to publicise any perceived discrimination. But like the metaphorical double-edged sword,...

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Developing Clever PR Strategies to Get You Into the Spotlight

Public relations and social media are central to becoming a well-recognised expert, but the challenge facing many entrepreneurs is figuring out how to make PR work for them. Every person, brand and...

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Four things to ask your… Social Media Manager

This is the third post in our January tech series, “Things to ask your…” . Catch up on the previous two: Three things to ask… Your software developer and Four things to ask… Your website developer!...

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