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Getting Your Message out Using Low Cost and Free Strategies – 7 things Every...

We’re just over half way through the business success secrets series now. I hope you’ve been able to use the information from the previous three articles to build a solid foundation for your business...

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4 Apps for Your Business to Manage Social Communities Effectively

I have recently asked four experts in social media what their top favourite tools and apps were to manage social media communities in the most time-effective manner. There are lots of apps to manage...

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3 Reasons why your Brand Needs Social Media

Why social media ? The world has gone social media crazy! And if you run a small or medium business it’s great news. The number of social media platforms seems to grow by the minute and adoption rates...

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Easy SEO: Remedies for Better Search Engine Optimisation for your Business

There’s so much noise about Search Engine Optimisation (SEO) that it’s tempting to ignore it. Even if it means sacrificing the traffic that good SEO might bring to your company website. But don’t give...

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How much does social media affect ‘search’? – Social Media Optimization tips

I’m regularly asked by businesses how they get their website to perform better on the search engines. It’s as if they think there is a magic lever somewhere, all they have to do is be told where it...

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Getting Spam Savvy – how to identify spam

These days, emails bearing outrageous claims about Viagra or Cheap Rolex watches automatically raise suspicions and trip our spam filters. But spammers are getting more sophisticated, particularly...

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Is your Facebook Profile Secure? – All you need to know about Facebook Privacy

Do you have a Personal Profile on Facebook? Is your Facebook Profile secure? Many Facebook users do not understand the privacy settings and have their Profiles open for everyone to see everything....

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What you need on your Facebook Business Page

  Setting up a Business Page on Facebook is a very quick and simple process, however setting up your Page correctly to maximise your impact takes a little bit more time.  I see so many Pages on...

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11 tips to grow your brand BIG + #Giveaway

In her previous post, Janie Bartlett CEO of My Best Friend is a Bag spoke about starting up an online business in the fashion industry. This second post focuses on using social media to make your...

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5 tools to better manage your social media

Social Media can help you generate more leads, sales and clients, it can also suck your time if you let it.  In order to keep your social media effective but productive, use some of these tools,...

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4 types of content for your Facebook page

Creating a successful Facebook marketing strategy can’t be done without content.  Your content is how you can find, reach, influence, engage, motivate, inspire and convert your ideal client.  It’s...

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Which kind of SEO wine are you drinking?

Just like with a bottle of wine, the quality of your SEO strategy and implementation matters immensely. Choosing a quality bottle of wine over a cheap one ensures you are not left with a hangover. In...

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3 ways you can create a professional profile for your business

Did you know less than half of all Australian businesses (both small and large companies) had an online presence? Considering that globally 61% of Internet users research products online are you...

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5 common social media mistakes businesses make

“I’m on my social media accounts all the time – where are my sales?”  is a cry often heard from many businesses.  With limited time, we need to see return from our marketing efforts.  However, all too...

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Are you suffering from social media depression?

Unless you’ve been cave dwelling for a decade or so, social media is a part of your life. What started with email has expanded to include the very popular and always open Facebook and to include...

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Defamation by Twitter

In the pop culture classic film “Mean Girls”, the Plastics have their Burn Book – a book where they record mean observations about their school community. It’s the revelations of the Burn Book that...

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Tweens, Teens and Technology – Parenting in the Online Age

The catchphrase “Do you know where your children are?” was a popular public service announcement on American television, but despite your children being under your roof – do you know where they are in...

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The Dangers of Defamation on Facebook

Cady:  And they have this book, this “Burn Book” where they write mean things about girls in our grade. Janis:  Well what does it say about me? Cady:  You’re not in it. Janis:  Those bitches. Mean...

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Simple tips to make Facebook work for your business

Unless you have been stranded on a deserted island for the past few years, you would know that Facebook is like the “Godfather” of social media, with Australians interacting with the platform more than...

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Social media shaming – Tips on dealing with a social media crisis

The advent of social media has given every person with an account a voice. It has allowed the ordinary person to publicise any perceived discrimination. But like the metaphorical double-edged sword,...

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